Analysebeispiel Besucherverhalten
Beispielanalyse des Besucherverhaltens auf einer Website
Summary
(from 01/Oct/2002:00:00:00 to 11/Mar/2003:17:10:01)1. Introduction
For each visit, your web pages are classified as an entry, transit, exit and/or hit&run page. The links followed during the visit to your website are classified as incoming, internal, outgoing and/or in&out links.The flow of visitors through your website can be summarised as follows (only demo links):5'880
2. Logfile Information
| Start date | 01/Oct/2002:00:00:00 |
| End date | 11/Mar/2003:17:10:01 |
| 'Page' hits | 8347 |
| 'Image' hits | 1141 |
| Hits from excluded hosts | 20202 |
| Skipped entries | 0 |
| Valid entries | 9488 |
The 'page' hits represent 88.0 % of all valid hits on your website. The 'image' hits are excluded as specified in the configuration. You may want to exclude other types of pages (e.g. RealAudio, counters, ...) in a next run...
This is probably not a large enough sample for statistical analysis. Please use logfiles covering a longer period of time...
3. Visit Information
| Visit Type | Visit Count |
Visits (%) |
|---|---|---|
| Normal visits (> 2 hits) | 643 | 22.0 |
| In & Out visits (2 hits) | 368 | 12.6 |
| Hit & Run visits (1 hit) | 1530 | 52.5 |
| Discarded visits (0 hits) | 376 | 12.9 |
| Excluded visits (e.g. robots) | 0.0 | |
| Total visits | 2917 | 100.0 |
34.7 % of your visitors visit at least two pages on your site, which is not so good. Have a closer look at the entry pages and see if you might keep them for a while...
| Visit Statistics | Page hits per visit |
Elapsed time per visit |
Time per page (sec) |
|---|---|---|---|
| Minimum | 1 | 00:00:00 | 0.0 |
| Average | 3.3 | 00:02:29 | 26.1 |
| Maximum | 222 |
00:52.34 |
412.0 |
The average visit reaches 0.9 % of all pages (including returns to the same page).
The longest visit in number of hits was from host 62.167.194.131 on 10/Mar/2003:20:06:20.
It was also the longest visit in duration.
4. Page Information
The most important page statistics are given in the table below :
| Page Type | Hit Count |
Hits (%) |
Page Count |
Pages (%) |
Min. Hits |
Avg. Hits |
Max. Hits |
Max. (%) |
Max. Hits - Page | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Entry | 1011 | 12.1 | 139 | 36.3 | 1 | 7.3 | 313 | 31.0 | / | ||
| Transit | 4795 | 57.4 | 343 | 89.6 | 1 | 14.0 | 276 | 5.8 | /somepage | ||
| Exit | 1011 | 12.1 | 178 | 46.5 | 1 | 5.7 | 100 | 9.9 | /otherpage | ||
| Hit&Run | 1530 | 18.3 | 156 | 40.7 | 1 | 9.8 | 326 | 21.3 | / | ||
| Total | 8347 | 100.0 | 383 | 100.0 | 1 | 21.8 | 871 | 10.4 | / |
It is worthwhile spending some time on this table. Notice for instance that of the 8347 page visits, 18.3 % are hit & runs. Or that of the 383 different pages on your website, 46.5 % are used as an exit page at least once.
Based on the 1011 entries to your website, you can also see that 31.0 % of your visitors use page / to enter your site, and 9.9 % use page /somepage right before leaving your website. And the same entry page is also responsible for 21.3 % of the hit & runs.
5. Link Information
The most important link statistics are given in the table below :
| Link Type | Hit Count |
Hits (%) |
Link Count |
Links (%) |
Min. Hits |
Avg. Hits |
Max. Hits |
Max. (%) |
Max. Hits - From Page | Max. Hits - To Page | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Incoming | 643 | 11.1 | 262 | 15.1 | 1 | 2.5 | 43 | 6.7 | / | /somepage | ||
| Internal | 4152 | 71.5 | 1426 | 82.4 | 1 | 2.9 | 76 | 1.8 | /anypage | /somepage | ||
| Outgoing | 643 | 11.1 | 378 | 21.8 | 1 | 1.7 | 24 | 3.7 | /anypage/blabla |
/anypage/blabla2 | ||
| In&Out | 368 | 6.3 | 190 | 11.0 | 1 | 1.9 | 23 | 6.2 | / | / | ||
| Total | 5806 | 100.0 | 1730 | 100.0 | 1 | 3.4 | 91 | 1.6 | /otherpage | /somepage |
Interpretation of this table is similar to the one above. Note that redirects by your web server will also appear as links, and that frames will generate links between the main frame and its children.
Since 383 different pages were visited and 1730 different links were followed on your website, we can say that visitors usually follow 4.5 links per page. This means that visitors do not use many hyperlinks on your site.
6. Status Information
| Code | Description | Hit Count |
Hits (%) |
|---|---|---|---|
| 200 | Okay | 8799 | 92.7 |
| 206 | Partial Content | 10 | 0.1 |
| 302 | Redirected Requests | 139 | 1.5 |
| 304 | Not modified | 405 | 4.3 |
| 401 | Unauthorized Requests | 11 | 0.1 |
| 404 | Not Found Requests | 113 | 1.2 |
| 500 | Server Error | 8 | 0.1 |
| 503 | Service Unavailable | 3 | 0.0 |
| Total | 9488 | 100.0 |
The 'usual' status codes, i.e. 200 (Okay) and 304 (Not modified), represent
97.0 % of all hits.
The others are examined in more detail here.